The problem is building that big list. People aren’t necessarily interested in handing over their email address to a stranger on a lark. It usually requires something to persuade them to fill out that sign-up form.

That’s why people offer giveaways in exchange for sign-ups. They hand out free reports or ebooks. The offer email courses to teach subscribers something new. You have to offer something of value to get those sign ups.

But creating those inducements can be a real effort. Especially when you’re working from scratch.

The efficient alternative: You can use private label rights content to create freebies you can give away in exchange for that sign up. It’s one of the best ways to increase the size of your list.

Gary Killops – PLR Professor