Archive for the ‘PLR Tips’ Category

We all love a surprise, right? We especially seem to like it when that surprise involves receiving a gift! Those surprises remind us of who thinks highly of us and of who really cares about us. They also put us in a good mood.

When you think of surprises in those terms, it makes perfect sense to give your paying customers a surprise. You can improve your relationship and your image with customers by providing new buyers with an unannounced, surprise gift of some sort. A relevant freebie will really make you stand out in the crowd!

You may not be able to invest a great deal in the creation of the gift. That’s not a problem. Not only is it the thought that counts, it’s also possible to deliver a shockingly good freebie on the cheap by utilizing private label source material to build the gift.

A good freebie can inspire customer loyalty while improving your image and putting people in a buying move. That’s a great situation and it’s easy to create with PLR content.

In fact, bookmark this bog right now as i will be adding a lot of free surprises in the near future including some PLR products that you can use …. and download for FREE!

Gary – The PLR Professor.

I hear it all the time.  People say they like the idea of private label rights content, … but they don’t really think it’s worth the effort required to edit and rewrite materials for maximum effectiveness.  In fact, so many people say these things that it’s often seen as a legitimate objection to purchasing PLR content.  There was a time when I agreed with them but my thoughts have changed in regards to this issue..

Imagine the amount of time and effort it would take to completely explore a new niche and to generate enough ideas to create a heap of relevant articles.  Now imagine the workload involved in writing a complete ebook on the subject.  While you’re at it, think about what it would take to come up with an autoresponder series and sales page for the aforementioned ebook.

Now, compare that to the work involved in editing the articles.

Let me tell you this …. it’s not even close.

The best PLR sites supply you with all of the previously mentioned items—many of which don’t need to be significantly edited to be used.  They do that at a fraction of what it would cost you to go the “do it yourself” route.  When you really stop and think there is no comparison.  PLR editing may require some effort, but it doesn’t come close the levels of blood, sweat and tears required by the alternative.

Gary Killops – The PLR Professor

The quality of writing in PLR content does matter.  Some people will discount the value of having “the good stuff”, but that perspective is rather short-sighted.  Consider the following three reasons to prefer well-written PLR content.

First, it makes the process of rewriting much easier.  It can be hard to quickly rewrite and edit poorly written material.  Wrestling with a lack of clarity, poor grammar and all-around meaninglessness is trying.  The rewrite process is much easier when you start with a cogent sample.

Second, good content will engage you as you read it.  That means you’ll develop new ideas for content and will think of new ways of marketing your project and other key factors.  It actually has value and that will rub off on you, the marketer, as well.

Finally, solid content is much better to use in situations that don’t necessitate rewrites.  When you’re selling ebooks or reports generated with PLR, for instance, you’re going to have a much better finished product if you start with well-written material.

If you’re in the market for PLR content, look at samples and assess the quality of the writing.  It can make a big difference.

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If you want to stop waisting money on PLR and start using the PLR you have already paid for to its fullest potential, simply type your name and email address into the form below to receive my very special report instantly, “THE SEVEN DEADLY SINS OF PLR CONTENT (AND HOW TO AVOID THEM)”.

When it comes to content, you might as well take a “the more the merrier” mindset, right?  We all know that content is king and that the more you have, the better off you are.  As such, it makes more sense to pick up and to use as much PLR content as possible, regardless of its initial quality.  After all, you’re going to rewrite it (or you’ll hire someone else to do the job).  Quality isn’t very important, is it?

It is. 

And “the more the merrier” isn’t much of a business model.

When you buy PLR content, reach for the top shelf.  Buy the good stuff and leave the cut-rate junk alone.  Here are a few reasons why you don’t want to bother with low-grade private label rights material.

First, it complicates the editing and rewriting process tremendously.  You can take a good PLR article, ingest its message, and produce a credible rewrite quickly and easily.  If you start with rotten source material, however, the process takes more time and will soon leave you reaching for a bottle of Tylenol as you tire of suffering through nearly incomprehensible material.  That ultra-cheap PLR content loses some of its appeal when you realize how much time you’re wasting to clean it up.  Remember, time is money.

Second, there’s a good chance that at least some of the information contained in sub-par PLR content is inaccurate.  That means that your subsequent edits are going to feature some of that same incorrect material.  Not only is that unfair to those who read the content, it risks making you look foolish and your business appear less credible.  While it’s possible that the better private label rights content might contain a few errors, too, it’s far more likely that you’ll find problems with the cheap stuff.  If the content appears to have been written in haste by someone who doesn’t really care about his or her craft, it makes sense to have your doubts.

Third, you can use good PLR content “as is” for some purposes or with only minor adjustments to comport to the licensing agreement.  The editing and rewriting is necessary for web content, but not for ebooks, special reports and other items that aren’t designed to serve as search engine spider food.  If you have poor content, you can’t use it “straight out of the box” because the quality level is humiliating.  If you get well-written PLR, however, that option remains open to you.

At first glance, it might make sense to acquire as much PLR content as possible in hopes of burying the competition under layer after layer of text.  A close examination, however, reveals that you’re better off investing in high-quality private label rights content. 

Gary Killops – PLR Professor

There’s nothing wrong with PLR content.  Private label rights materials are an eminently flexible and powerful means by which to accomplish virtually any content-related goal.  It is possible, however, to add value to those materials—giving them even more power to improve your bottom line.

Let’s be frank.  Most text-based PLR content isn’t particularly riveting.  Even the best written content is nothing more than letters on the page, after all.  Now, you can publish it that way.  And you will make money.  But there may be a better way. 

Think of what that content might be able to do for you if it was presented alongside a related video.  What if the page featured a relevant graphic?  What if you pulled the “power quote” from your article and highlighted it on the page’s sidebar?  Could you get a little more oomph out of that PLR content if you made sure it contained a bullet list or a visual aid of some sort?

Doctoring your PLR content for maximum effectiveness isn’t the fastest and most efficient way to get thins online.  It can be the most profitable, though.  Considering “puttin’ on the Ritz” with your presentation to wring more value from your private label rights goodies.

PLR Professor

The dreaded rewrite.  It’s the one part of private label rights content that people don’t enjoy.  They know it’s faster than coming up with “from scratch” content, but they wish there was an easier way.  Unfortunately, there is no mechanized alternative that really make the process any quicker at a sufficient level of quality.

It is possible to get your rewriting done more quickly than you might think, however.  Consider these three tips.

First, start with quality PLR content. It’s easier to ingest, understand and rewrite material that was well-written to begin with.  Working with low-quality options is a chore.  Working with the good stuff is a joy.

Second, worry more about idea restatement and less about word substitution.  Reaching for the thesaurus (real or online) when rewriting your material isn’t efficient and it’s not necessary.  If you come to grips with a  concept and rewrite it in your own terms, you’ll have a better chance of getting the job done quickly.

Third, work with one idea at a time, not one sentence.  Don’t fall into the habit of trying to rewrite individual sentences.  Instead, try to think in terms of paragraphs and concepts.  This makes more quicker rewrites that work better than line-by-line efforts.

If you put those three tips to use, you’ll begin to feel less upset about rewriting your private label rights content.  It will be an easier job that you’ll be able to handle with more speed.

The PLR Professor