Archive for November, 2009

The PLR Multiplier Effect

One of the greatest things about private label rights content is the fact that you can use a piece of material to create multiple other content elements to support your efforts. A single PLR ebook, for instance, can be transformed into the following:

A series of articles on the topic that can be used for article marketing.
Several pages of web content, optimized for your target keywords.
One of more Squidoo lenses or other Web 2.0 properties.
An autoresponder series to help develop a profitable relationship with your list.
The source material for a video.
An audio version of the ebook or any other created content elements.
A special report to use as a list building giveaway.
A collection of relevant and unique blog posts.

That’s powerful stuff. Making the whole thing even more attractive is the fact that you can obtain these materials for next to nothing. PLR is surprisingly inexpensive. It’s probably the best way to get so much bang for so little buck.

If you can imagine improving your online business with any of the above-mentioned assets, you need to to get involved with private label rights content. It has a valuable an impressive “multiplier” effect that’s hard to beat.

The Birth of the PLR License

You’ve probably noticed the license that comes with almost every private label rights product. We’ve discussed it here several times, in fact. I thought you might be interested in learning a little bit about the background of this now-ubiquitous document format.

PLR content didn’t always have a “standardized” license. Vendors would create their own terms and conditions and they could vary a great deal in terms of structure and content. As you would guess, this led to some serious confusion with respect to certain offers. There was a need for a better way to clearly state what one could and couldn’t do with PLR products.

What is now the standard license format for PLR and other resell rights products was developed by Internet marketer John Delavera in response to the confusion and chaos surrounding the burgeoning PLR field. He introduced the format in the Warrior Forum (an online forum devoted to the discussion of Internet marketing issues). It was well-received and soon took on a life of its own outside of the forum, as well.

Does Writing Quality Matter?

When it comes to private label rights content, does the quality of the writing really matter? Some people will argue that it isn’t all that important. They maintain that the mandatory editing and rewriting processes render the ability of the original author to write an engaging piece relatively meaningless. The work is going to be re-written no matter how good or bad it was in the first place.

However, that perspective overlooks a few important consideration.

First, not all PLR projects require substantial rewriting. In some cases (think ebooks for sale and autoresponders) the primary justification for rewriting—uniqueness in the eyes of search engines—is a non-factor. In these situations, you’d definitely prefer well-written material.

Second, the process of editing is much easier when the source material is cogent, well-organized and communicative. It’s tough to rewrite rambling, nonsensical material. A good article, on the other hand, can be rewritten quite quickly.

Does every shred of PLR content need to be worthy of a Nobel Prize for Literature? No, not at all. However, discounting the value of good writing in the PLR field is unwise. It does matter and, in some cases, it can matter a great deal.

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