Archive for September, 2009

Puttin’ on the Ritz: Making Your PLR Content More Attractive

There’s nothing wrong with PLR content. Private label rights materials are an eminently flexible and powerful means by which to accomplish virtually any content-related goal. It is possible, however, to add value to those materials—giving them even more power to improve your bottom line.

Let’s be frank. Most text-based PLR content isn’t particularly riveting. Even the best written content is nothing more than letters on the page, after all. Now, you can publish it that way. And you will make money. But there may be a better way.

Think of what that content might be able to do for you if it was presented alongside a related video. What if the page featured a relevant graphic? What if you pulled the “power quote” from your article and highlighted it on the page’s sidebar? Could you get a little more oomph out of that PLR content if you made sure it contained a bullet list or a visual aid of some sort?

Doctoring your PLR content for maximum effectiveness isn’t the fastest and most efficient way to get thins online. It can be the most profitable, though. Considering “puttin’ on the Ritz” with your presentation to wring more value from your private label rights goodies.

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Two Good Reasons to Adore Private Label Rights Content

I have a habit of referring to the many uses and benefits of PLR content in a general sense. That’s not because there aren’t specific reasons to love the stuff. It’s usually because there are so many advantages and uses for PLR materials that it can feel impossible to list them all.

So, instead of listing all of them, I’m just going to isolate two in this post.

First, it’s cheap. Exceedingly cheap. Holding down your overhead is smart business and it’s something that PRL articles and content will help facilitate. It’s hard to imagine a better reason to adore PLR content.

Second, it give you exceptional immediate reach. PLR content gives you the opportunity to explore new niches and to bolster your ability to hop into potentially lucrative new markets quickly and easily.

Those are both powerful arguments in favor of using PLR materials to give you business an edge. And they’re just two of literally hundred of benefits to the content.

Are Your Rewriting Skills Holding You Back?

Unfortunately, private label rights content isn’t a matter of downloading articles and then uploading them to your site “as is”. They require editing and adjustment for optimal performance. While this doesn’t pose a substantial challenge to some users, others really struggle. Think about your situation. Are your rewriting skills holding you back?

If it takes you just as long to do an editing job on a piece of PLR content as it would to write fresh material, you may have a problem. Take the time to learn some of the tips for faster rewriting. Think in terms of ideas and paragraphs while abandoning straight-up word substitution.

If you find that anything you rewrite or edit simply doesn’t measure up to the original content, you do have a problem. You may simply lack the writing and communication skills necessary to successfully deal with PLR editing. If you’re in that situation, you need to consider outsourcing the task or you need to make a concerted effort to improve your writing skills.

Are your rewriting talents (or lack thereof) preventing you from getting the most out of PLR content? If they are, you need to take action. PLR materials can be a powerful and profitable tool, but only for those who really know how to use them.

Private Label Rights Content: The Swiss Army Knife of Internet Marketing

If there’s one reason to love private label rights content, it’s versatility. There are few things in this business that can do more for you—and do all of it well. PLR content is the Swiss army knife of Internet marketing.

You can create products with PLR material and then sell them. You can generate reports and documents to use as giveaways or list building inducements. You can create content-thick sites with private label rights content. You can load up your blog with enough posts to last you forever by using PLR content.

And that’s just scratching the surface. I challenge anyone to come up with any single product that can do as many things as a Internet’s Swiss army knife. It’s a flexible solution to any number of problems and, amazingly, it’s incredibly affordable.

If you’re not using PLR content to boost your business, you’re missing out on a fantastic opportunity. Get started with PLR as soon as possible. Everyone in this business could use a Swiss army knife in his or her pocket.

Setting Your Version of PLR Content Apart

Everyone’s using PLR content these days. Sometimes, folks are using it with skill and panache. You’d never even know that their content and products are based on PLR source materials. In other situations, it’s obvious. A dull presentation combines with some questionable continuity issues to create a clearly “tossed together” look and feel.

If you want to get the most out of your PLR investment, you need to be one of the people who set themselves apart from the obvious PLR users. You need to set your content up to appear to be your own in every way shape and form.

It all starts, of course, with the right editing. If you’re doing your re-works correctly, the finished product won’t resemble PLR content. It will carry your voice and will seem like something that could’ve come straight out of your mouth.

After that, it’s a matter of presentation. The smart PLR users do more than upload slightly edited version of their source material. They work with it. They mold it. They add extras and take design issues seriously.

You can fall into either group. One requires less effort, but produces less income. The other is, unfortunately, more labor-intensive. However, the road less traveled provides the highest possible profit potential.

Two Massive (Yet Common) Private Label Rights that Winners Avoid

Many people successfully use private label rights (PLR) content every day and make good money in the process. They find ways to leverage the inexpensive material to their full advantage. More than a handful of people out there are living the good life right due to their PLR-based efforts.

It would be overly simplistic to say that any one or two things separated the successful marketers from the frustrated ones. However, it is easy to spot a few differences. There are a few common mistakes that the success stories don’t make.

First, they don’t collect PLR content. They purchase it and use it. Instead of wasting time, energy, money and disk space on things they can’t use, they make wise purchases and follow them up with immediate implementation of their PLR-based marketing plan.

Second, the success stories don’t slack off when it comes to editing. They realize that certain tasks require content that will pass any originality test and they do the kind of rewriting it takes to wring maximum value from PLR material.

Basically, they don’t let anything stand in their ways. They make smart buying decisions and they don’t neglect follow through.

Gary,
PLR Professor