You should probably be wary of all PLR content that comes with master resell rights. After all, you don’t want to sink your cash into something that may very well become over-distributed. However, you should pay very close attention to the part of the PLR license that discusses whether or not the materials can be sold on auction sites like eBay.

If the resell rights include the use of eBay as a point of sale, run for the hills. Products rarely, if ever, generate any real money on eBay. They’re used as loss leading list builders exclusively and they then fall into the hands of others who are operating using that same model. Talk about dilution!

This is another example of why it pays to carefully evaluate the rights that come with your PLR purchases. The difference between a “yes” and a “no” in that one little box can make a huge difference in the value of a private label rights package.

Are you paying attention to licenses when you invest in PLR content? If not, you may be shooting yourself in the foot. Take the time to read the fine print.

PLR Professor