Many people will tell you that PLR content is no longer suitable for article marketing. They argue that duplicate content checking is on the rise at major directories and that the entire PLR industry is unwelcome in the article repository world.

Those underlying facts are true, but people are drawing the wrong conclusions. You can use private label rights content in your article marketing efforts.

If you do a sufficient rewrite of the PLR material, you’ll quickly find that a variety of directories will be happy to accept the articles, providing you with some direct traffic and plenty of backlink opportunities.

You’ll also find that if you do a thorough, quality rewrite that you articles won’t trip any anti-PLR triggers at the major directories.

PLR isn’t the problem. An unwillingness to use it properly is. If you go about things the right way, PLR is still a valuable component of a solid article marketing strategy. Don’t believe the detractors. You can can leverage PLR in the realm of article marketing. You can’t dump the articles “as is”, but you can get a great deal of mileage out of them.