Archive for August, 2009

Why eBay is a Resell Rights Problem

You should probably be wary of all PLR content that comes with master resell rights. After all, you don’t want to sink your cash into something that may very well become over-distributed. However, you should pay very close attention to the part of the PLR license that discusses whether or not the materials can be sold on auction sites like eBay.

If the resell rights include the use of eBay as a point of sale, run for the hills. Products rarely, if ever, generate any real money on eBay. They’re used as loss leading list builders exclusively and they then fall into the hands of others who are operating using that same model. Talk about dilution!

This is another example of why it pays to carefully evaluate the rights that come with your PLR purchases. The difference between a “yes” and a “no” in that one little box can make a huge difference in the value of a private label rights package.

Are you paying attention to licenses when you invest in PLR content? If not, you may be shooting yourself in the foot. Take the time to read the fine print.

PLR Professor

Why Private Label Rights Content isn’t Going Anywhere

The Internet marketing world is a hotbed of fads. Today’s new idea can catch on like wildfire, only to be almost completely abandoned within a month. Much of that has to do with the fast-moving nature of online business. Another reason for “here today, gone tomorrow” mini-trends is the seemingly unquenchable thirst of marketers for the “next big thing”.

As private label rights content began its upward trajectory in popularity a few years ago, many questioned if it might simply be the latest blip on the radar—another fad. Now that we’re a few more years into the online application of the venerable strategy known as private label rights, one thing is clear. It’s not going anywhere. It’s not a fad.

That’s because it works, of course. It’s also because it’s built on a fundamentally sound foundation—the very same foundation used in a variety of brick and mortar retail operations for decades. Private label rights products have long proven their value in the offline marketplace. The same justification for the approach’s use fits well with the Internet.

If you thought PLR content was going to burn out and disappear, you were wrong. PLR suppliers continue to grow with demand as people realize that this isn’t a flash in the pan. This is the real deal.

Article Marketing with PLR Content

Many people will tell you that PLR content is no longer suitable for article marketing. They argue that duplicate content checking is on the rise at major directories and that the entire PLR industry is unwelcome in the article repository world.

Those underlying facts are true, but people are drawing the wrong conclusions. You can use private label rights content in your article marketing efforts.

If you do a sufficient rewrite of the PLR material, you’ll quickly find that a variety of directories will be happy to accept the articles, providing you with some direct traffic and plenty of backlink opportunities.

You’ll also find that if you do a thorough, quality rewrite that you articles won’t trip any anti-PLR triggers at the major directories.

PLR isn’t the problem. An unwillingness to use it properly is. If you go about things the right way, PLR is still a valuable component of a solid article marketing strategy. Don’t believe the detractors. You can can leverage PLR in the realm of article marketing. You can’t dump the articles “as is”, but you can get a great deal of mileage out of them.

Could You Be a PLR Writer?

Many marketers have observed the sudden and impressive growth of private label right content services and have considered getting into the industry themselves. They recognize the value of the the service and can sense the immense demand.

While many potential PLR entrepreneurs would outsource content creation, some may also wonder about creating the content themselves. What does it really take to be a PLR writer?

First, you need speed. There’s no time to deal with slowpokes. The volume of content required is usually fairly high and only efficient workers can hope to keep things running on time.

Second, you need rock solid writing skills. You don’t need to be on the short list for a Puschart Prize, but you do need to have a working knowledge of the language and it’s grammar. You need to understand what makes writing resonate with readers. A good vocabulary is a necessity.

Third, you need to be able to work in a variety of subjects. PLR content writers deal with an unpredictable collection of topics. They need to be quick studies who can learn the ins and outs of a new niche on the spot. Those who don’t simply can’t write compelling material.

That’s some of what it takes to be a PLR writer. If you’re considering opening your own PLR shop and handling writing responsibilities, keep those requirements in mind.

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