You’ll occasionally hear those who are critical of private label rights content arguing that it results in a nasty overpopulation of duplicate information on the web. Instead of providing real insight and unique value, critics argue, PLR merely encourages the mass dumping of similar though for commercial purposes.

Fortunately, that criticism doesn’t hold true.

Consider this:

First, there is inherent value in retelling information in a variety of formats. Individual author/editors are able to create unique effects and to communicate differently even though they’re sharing the same information.

Second, the argument assumes that no one is adding value to the source material and that they are only engaged in the repetition of information. That isn’t true. Most people who edit and rewrite PLR content make their personal proclivities known and frame arguments in different ways. The “sameness” of PLR is only true when applied to the lazy users who don’t make an effort.

How many versions of one article does the Internet really need? As long as the discussion and presentation of the information has potential value to readers due to differing communicative styles, voices and messaging, we all benefit from as many versions as we can find.