Archive for July, 2009

How Many Versions of that Does the Internet Need?

You’ll occasionally hear those who are critical of private label rights content arguing that it results in a nasty overpopulation of duplicate information on the web. Instead of providing real insight and unique value, critics argue, PLR merely encourages the mass dumping of similar though for commercial purposes.

Fortunately, that criticism doesn’t hold true.

Consider this:

First, there is inherent value in retelling information in a variety of formats. Individual author/editors are able to create unique effects and to communicate differently even though they’re sharing the same information.

Second, the argument assumes that no one is adding value to the source material and that they are only engaged in the repetition of information. That isn’t true. Most people who edit and rewrite PLR content make their personal proclivities known and frame arguments in different ways. The “sameness” of PLR is only true when applied to the lazy users who don’t make an effort.

How many versions of one article does the Internet really need? As long as the discussion and presentation of the information has potential value to readers due to differing communicative styles, voices and messaging, we all benefit from as many versions as we can find.

Using PLR Content to Create Secondary Sales Opportunities

What’s the difference between Internet marketers who do all right and those who make substantial incomes? That’s not necessarily a fair question, as there are undoubtedly multiple variables at play. However, there is one factor that tends to distinguish the “big shots” from everyone else.

They follow up with customers with secondary offers. When you buy their ebook, you’ll quickly get an opportunity to purchase a related ebook, report or script. That first purchase puts you right into their sales funnel and they’ll do everything they can to make a repeat buyer out of you.

Less experienced (and less successful) marketers tend to deal in single sales. You buy the ebook, the thank you, and everyone moves on. That’s not the best way to boost your income! You need to have those secondary offers in place.

But where can you get the products to create those opportunities? Private label rights content provides you with a quick way of creating supporting products to offer to those who are sliding into your sales funnel after making their first purchase.

You can learn a lot from the “big shots” and it pays to emulate them. Use PLR content as one way of doing so.

Private Label Rights Content as a Blogging Aid

We all know the good things about blogs. They attract search engine traffic like nobody’s business. They can be a great way to get the word out about new developments. They offer outstanding levels of flexibility and can easily serve as the backbone of an online business. Bottom line: They’re great.

They’re also a major aggravation. Blogs work when they’re updated regularly and most of us don’t have a lot of time on our hands to manage a series of blogs related to each of our projects. Private label rights (PLR) content might offer a way around this challenge.

You can use PLR content as blog posts. With some quick PLR editing you can create a mass of posts for your blog. You can then load them in advance, sitting them to “drip feed” on a consistent schedule.

If you want to capture the advantages of blogging without all of the hassles, considering utilizing PLR content as a way of lightening the load. It’s a proven technique that helps your blog while allowing you to maximize the efficient use of PLR investment.

Using PLR as a List Builder

We all know that list-based marketing is one of the most lucrative potential strategies out there. If you can develop a sizable list subscriber base, you will be in position to generate substantial income. As if you hadn’t heard it before, “the money is in the list”.

The problem is building that big list. People aren’t necessarily interested in handing over their email address to a stranger on a lark. It usually requires something to persuade them to fill out that sign-up form.

That’s why people offer giveaways in exchange for sign-ups. They hand out free reports or ebooks. The offer email courses to teach subscribers something new. You have to offer something of value to get those sign ups.

But creating those inducements can be a real effort. Especially when you’re working from scratch.

The efficient alternative: You can use private label rights content to create freebies you can give away in exchange for that sign up. It’s one of the best ways to increase the size of your list.

Gary Killops – PLR Professor

Buying Private Label E-book Resell Rights versus Writing Your Own

In today’s society, there are many individuals who are looking to make money anyway that they can. In many cases, these individuals are looking for opportunities that allow them to work at their own pace or be their own boss. If you are one of those individuals then it is possible that you may have thought about creating and selling e-books.

The popularity of e-books has rapidly increased over the past few years now. Many readers are not only finding it convenient to purchase them, but cheaper. In most cases, e-books are easily to read on the computer, but they can also be printed off. Since more and more consumers are interested in purchasing e-books, there are more individuals who are looking to make money off of them. If you are able to do this, you may find success; however, that success will not come without hard work.

If you have never created an e-book before, it is difficult to understand exactly how much hard work it entails. To be worth the buy, most e-books are at least one hundred pages long; however, some are longer. If you are interested in creating an e-book, it may take months for you to finish the book. In addition to hard work, you must also have writing experience and knowledge on the topic that you are writing about. This knowledge and experience isn’t necessarily necessary; however, it is important to the success of your e-book. It is a fact that customers do not and will not purchase poor quality work.

In addition to writing a quality e-book, you will also have to find ways to sell it. Together, the two could take a large amount of time. For many individuals, this is a major turn off; however, there are alternatives. If you are interested in selling e-books, to make a profit, you do not necessarily have to create your own. Instead you can obtain the private label resell rights to another e-book. Obtaining the resell rights to an e-book will allow you, in many cases, to assume to the work as your own, edit the content, and pocket the money from each sale of the book.

The biggest downside to obtaining the resell rights to an e-book is the amount of money that you will have to spend. Depending on who you do business with, the cost of acquiring private label resell rights may be fairly expensive. Since most freelance writers spend a large amount of time creating their e-books, as previously mentioned, they may want to appropriately be compensated. The cost of resell rights to an e-book may be considered a disadvantage to this unique business opportunity, but it can also be considered an advantage. E-book authors that charge more for their work typically have produced better content; better content is easier to sell.

Whether you make the decision to develop your own e-book or purchase the resell rights to someone else’s, you will still have to find a way to market the e-book to the general public. This, depending on what approach you take, can take time. That is why many individuals prefer purchasing the resell rights to an e-book that has already been created. This allows them to spend more time on marketing, which will in turn create sales.

If you are unsure as to whether or not you should create your own e-book or obtain the resell rights to another, you are not alone. There are a number of other individuals wondering the same thing. Private label resell rights are an amazing business opportunity for some, but not for all. All online business opportunities take time to find success. If you have the financial resources needed to obtain the resell rights to a well written e-book, you are encouraged to give this opportunity a shot. You are not guaranteed results, but you may be surprised with what you find.

If you try obtaining the resell rights to an e-book and the experience is not what you had in mind you can begin to create your own e-books or move onto another business opportunity. Unlike many other business ventures, private label resell rights allow you to get out when you want. After you have paid for the resell rights to an e-book, it is yours to do with. This means that you can stop at anytime and move on to something else, if you desire.

Gary Killops – PLR Professor

Getting the Money Out of the List

We’ve all heard that “the money is in the list” forty billion times. The more interesting topic of discussion now is how to get that cash out of the list and into our pockets!

The key to doing that is building a large list of interested prospects and developing a relationship and credibility with them.

That sounds good, but it can be rather labor-intensive, right? Who has time to right a lengthy series of valuable follow up emails to their list? There’s always so much else going on that coming up with that material can be hard to fit into one’s schedule.

Private label rights (PLR) content may be the perfect solution. You can use PLR content as the basis for emails to your list, imparting relevant information to them and making that regular connection with them that will eventually pay off.

The money is in the list. Use PLR content as part of your strategy of getting it into your wallet. PLR content can make it much easier to build that sales-inspiring relationship that forms the foundation of successful list marketing.

Gary Killops – PLR Professor

SURPRISE (Courtesy of The PLR Professor)

We all love a surprise, right? We especially seem to like it when that surprise involves receiving a gift! Those surprises remind us of who thinks highly of us and of who really cares about us. They also put us in a good mood.

When you think of surprises in those terms, it makes perfect sense to give your paying customers a surprise. You can improve your relationship and your image with customers by providing new buyers with an unannounced, surprise gift of some sort. A relevant freebie will really make you stand out in the crowd!

You may not be able to invest a great deal in the creation of the gift. That’s not a problem. Not only is it the thought that counts, it’s also possible to deliver a shockingly good freebie on the cheap by utilizing private label source material to build the gift.

A good freebie can inspire customer loyalty while improving your image and putting people in a buying move. That’s a great situation and it’s easy to create with PLR content.

In fact, bookmark this bog right now as i will be adding a lot of free surprises in the near future including some PLR products that you can use …. and download for FREE!

Gary – The PLR Professor.

Complaints About PLR Editing are Misplaced

I hear it all the time.  People say they like the idea of private label rights content, … but they don’t really think it’s worth the effort required to edit and rewrite materials for maximum effectiveness.  In fact, so many people say these things that it’s often seen as a legitimate objection to purchasing PLR content.  There was a time when I agreed with them but my thoughts have changed in regards to this issue..

Imagine the amount of time and effort it would take to completely explore a new niche and to generate enough ideas to create a heap of relevant articles.  Now imagine the workload involved in writing a complete ebook on the subject.  While you’re at it, think about what it would take to come up with an autoresponder series and sales page for the aforementioned ebook.

Now, compare that to the work involved in editing the articles.

Let me tell you this …. it’s not even close.

The best PLR sites supply you with all of the previously mentioned items—many of which don’t need to be significantly edited to be used.  They do that at a fraction of what it would cost you to go the “do it yourself” route.  When you really stop and think there is no comparison.  PLR editing may require some effort, but it doesn’t come close the levels of blood, sweat and tears required by the alternative.

Gary Killops – The PLR Professor

Three Reasons to Prefer Well-Written Private Label Rights Content

The quality of writing in PLR content does matter.  Some people will discount the value of having “the good stuff”, but that perspective is rather short-sighted.  Consider the following three reasons to prefer well-written PLR content.

First, it makes the process of rewriting much easier.  It can be hard to quickly rewrite and edit poorly written material.  Wrestling with a lack of clarity, poor grammar and all-around meaninglessness is trying.  The rewrite process is much easier when you start with a cogent sample.

Second, good content will engage you as you read it.  That means you’ll develop new ideas for content and will think of new ways of marketing your project and other key factors.  It actually has value and that will rub off on you, the marketer, as well.

Finally, solid content is much better to use in situations that don’t necessitate rewrites.  When you’re selling ebooks or reports generated with PLR, for instance, you’re going to have a much better finished product if you start with well-written material.

If you’re in the market for PLR content, look at samples and assess the quality of the writing.  It can make a big difference.

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Three Reasons to Invest in Quality PLR Content

When it comes to content, you might as well take a “the more the merrier” mindset, right?  We all know that content is king and that the more you have, the better off you are.  As such, it makes more sense to pick up and to use as much PLR content as possible, regardless of its initial quality.  After all, you’re going to rewrite it (or you’ll hire someone else to do the job).  Quality isn’t very important, is it?

It is. 

And “the more the merrier” isn’t much of a business model.

When you buy PLR content, reach for the top shelf.  Buy the good stuff and leave the cut-rate junk alone.  Here are a few reasons why you don’t want to bother with low-grade private label rights material.

First, it complicates the editing and rewriting process tremendously.  You can take a good PLR article, ingest its message, and produce a credible rewrite quickly and easily.  If you start with rotten source material, however, the process takes more time and will soon leave you reaching for a bottle of Tylenol as you tire of suffering through nearly incomprehensible material.  That ultra-cheap PLR content loses some of its appeal when you realize how much time you’re wasting to clean it up.  Remember, time is money.

Second, there’s a good chance that at least some of the information contained in sub-par PLR content is inaccurate.  That means that your subsequent edits are going to feature some of that same incorrect material.  Not only is that unfair to those who read the content, it risks making you look foolish and your business appear less credible.  While it’s possible that the better private label rights content might contain a few errors, too, it’s far more likely that you’ll find problems with the cheap stuff.  If the content appears to have been written in haste by someone who doesn’t really care about his or her craft, it makes sense to have your doubts.

Third, you can use good PLR content “as is” for some purposes or with only minor adjustments to comport to the licensing agreement.  The editing and rewriting is necessary for web content, but not for ebooks, special reports and other items that aren’t designed to serve as search engine spider food.  If you have poor content, you can’t use it “straight out of the box” because the quality level is humiliating.  If you get well-written PLR, however, that option remains open to you.

At first glance, it might make sense to acquire as much PLR content as possible in hopes of burying the competition under layer after layer of text.  A close examination, however, reveals that you’re better off investing in high-quality private label rights content. 

Gary Killops – PLR Professor