Discovering Hidden Treasures

We all have things in which we store away in hopes of using them one day. Usually they are tucked away somewhere out-of-sight and out-of-mind. The same applies to the multitude of programs that you probably have setting around on your hard drive. Hidden within tons of file folders treasures are laying there just waiting for you to discover them.

We all have downloaded hundreds; if not thousands of files, programs, e-books & reports. Thinking we could possibly earn some extra money promoting them or giving them away to drive traffic to our sites. Unfortunately, most of the products we download are long forgotten if not dealt with relatively soon.

Over the years, having downloaded tons of Resell Rights or Private Label Rights products and packages, the original intent was to make money most likely. However, the truth be told they’ve sat dormant, unread, unused and collecting dust without you making a single cent. What a waste of money if you’ve invested in some of these products over the years. But do not fret! You are still in luck!

Now more than ever, information is important business. As the economy suffers on the storefronts and with physical businesses, more and more individuals are flocking to the Internet in hopes to make ends meet. Now is the most opportune time to turn all of your products into making money to help with financial hard times experienced by the mass majority.

Think of all those hours spent downloading these products. Wouldn’t you like to put them to good use and help provide some financial security for your family? I mean really, what are you waiting for? If you’re serious about making money online, then you need to decide if you’re willing to take the necessary steps towards achieving that goal. The first thing you need to do is begin assessing and taking stock of the various Resell Rights products, e-books, reports, Private Label Rights articles, templates, and tons of other internet marketing paraphernalia.

The best way to do this is to open a text editor or grab a notebook and begin writing down the various products you may have under a list of categories that best suit your needs. This is probably the most productive way of discerning exactly what you have hidden within your computer that may be of significant value. While you’re at it, jot down any ideas you may have regarding certain products or packages you can create. The important thing is discovering the untapped wealth that is at your fingertips and productively taking action to manifest that wealth into your life.

In this way, you will begin to organize your products and your thoughts all at the same time, which in turn will allow you the freedom to chart your course of action. To determine what to focus upon in order to begin achieving your goals. You have to start somewhere but first you need to know what you’ve got to work with. Explore all of the possibilities of the various markets you can target with the products you already have. Scout around and see what similar products are going for to get an idea of what the value of your products are worth.

This process may take a little while to fully benefit the rewards of designing your plan of action in an organized and efficient way. By doing so, you can easily determine what products you should be focusing on and which ones are most likely to produce a positive return. And you need to decide what to do with those products that you probably won’t ever do anything with. Should you delete them or keep them for future reference? Of course, we know what happens when we tend to store something for too long so clearly decide if it’s something you’re likely to promote or do something with. If not, then by all means delete it and free up some extra space on your hard drive for future profitable endeavors.

In doing so, you also may find that your mind is not as cluttered with all the endless products and your ideas will most likely begin to flow in a specific direction to reflect the quality products you can actually make a profit with. It’s like pulling the weeds out of the garden in order to display more fully the beautiful flowers. Deep within all those files lays a gold mine of wealth just waiting to be discovered.

As you read this, I hope your mind is filling up with lots of ideas that will help push you in the right direction towards achieving your dreams and becoming successful. You must crawl before you can walk, so don’t get ahead of yourself and leap head first. Start with these simple steps aforementioned in this chapter and begin implementing them immediately.

Your computer is a valuable tool that is filled with lots of benefits and most likely you already have what you need to get started right on your hard drive. Look for anything of value you may have downloaded into the various files you’ve created on your system. Perhaps you have Resell Rights or even Master Resell Rights to some popular products. Maybe even a wealth of knowledge contained within a ton of Private Label Rights articles and packages. Ultimately, the choice is up to you but if you’re really planning on making money leave nothing to chance when considering the possibilities of what you can do with everything you’ve gathered thus far.

From Text to Audio with Private Label Rights Content

If you’re interested in getting the most out of your private label rights content (and who isn’t?) you need to consider the fact that all of those articles, reports and ebooks can become potentially valuable audio properties.

All it takes is a microphone and a willingness to do some reading. Or, if that doesn’t interest you, you can spend a few bucks to have someone else record the material. Either way, you can create audio versions of all of your text-based PLR material.

Why go through the effort? You can use them to podcast. You can offer them as audio bonuses when people purchase the products. You can use them as a soundtrack for easy to make slideshow videos that you can use to promote your sites or products. The options are virtually limitless and the profit potentially is nothing less than staggering.

Don’t think of our PLR content as simple text. Consider the idea that it’s audio material just waiting to happen!

The PLR Multiplier Effect

One of the greatest things about private label rights content is the fact that you can use a piece of material to create multiple other content elements to support your efforts. A single PLR ebook, for instance, can be transformed into the following:

A series of articles on the topic that can be used for article marketing.
Several pages of web content, optimized for your target keywords.
One of more Squidoo lenses or other Web 2.0 properties.
An autoresponder series to help develop a profitable relationship with your list.
The source material for a video.
An audio version of the ebook or any other created content elements.
A special report to use as a list building giveaway.
A collection of relevant and unique blog posts.

That’s powerful stuff. Making the whole thing even more attractive is the fact that you can obtain these materials for next to nothing. PLR is surprisingly inexpensive. It’s probably the best way to get so much bang for so little buck.

If you can imagine improving your online business with any of the above-mentioned assets, you need to to get involved with private label rights content. It has a valuable an impressive “multiplier” effect that’s hard to beat.

Lazy PLR Use Won’t Get Your Far

Private label rights content makes life a lot easier for most Internet marketers. It provides them with a way to quickly generate marketable products and gives them a sizable head start with respect to the creation of unique web content. It’s powerful stuff.

But lazy PLR use won’t get you far. You can’t hope to use PLR content to assist obtaining organic search traffic. If you try to publish barely-edited or “as is” versions of PLR articles, you’ll find your pages only in the supplemental results—if you’re lucky.

Google doesn’t reward people because they know how to cut and paste. You need to correctly adjust and rewrite your PLR content in order for it to be successful as web content. That does require a little effort, but it’s still much less labor-intensive (and far less expensive) than commissioning new “from scratch” content. It’s also a lot more enjoyable than spending your days poring through research and clicking away at the keyboard.

There’s power in PLR—for those who know how to use it the right way. The folks looking for the no-effort shortcut, however, are doomed to be disappointed.

The PLR Multiplier Effect

One of the greatest things about private label rights content is the fact that you can use a piece of material to create multiple other content elements to support your efforts. A single PLR ebook, for instance, can be transformed into the following:

A series of articles on the topic that can be used for article marketing.
Several pages of web content, optimized for your target keywords.
One of more Squidoo lenses or other Web 2.0 properties.
An autoresponder series to help develop a profitable relationship with your list.
The source material for a video.
An audio version of the ebook or any other created content elements.
A special report to use as a list building giveaway.
A collection of relevant and unique blog posts.

That’s powerful stuff. Making the whole thing even more attractive is the fact that you can obtain these materials for next to nothing. PLR is surprisingly inexpensive. It’s probably the best way to get so much bang for so little buck.

If you can imagine improving your online business with any of the above-mentioned assets, you need to to get involved with private label rights content. It has a valuable an impressive “multiplier” effect that’s hard to beat.

The Birth of the PLR License

You’ve probably noticed the license that comes with almost every private label rights product. We’ve discussed it here several times, in fact. I thought you might be interested in learning a little bit about the background of this now-ubiquitous document format.

PLR content didn’t always have a “standardized” license. Vendors would create their own terms and conditions and they could vary a great deal in terms of structure and content. As you would guess, this led to some serious confusion with respect to certain offers. There was a need for a better way to clearly state what one could and couldn’t do with PLR products.

What is now the standard license format for PLR and other resell rights products was developed by Internet marketer John Delavera in response to the confusion and chaos surrounding the burgeoning PLR field. He introduced the format in the Warrior Forum (an online forum devoted to the discussion of Internet marketing issues). It was well-received and soon took on a life of its own outside of the forum, as well.

Does Writing Quality Matter?

When it comes to private label rights content, does the quality of the writing really matter? Some people will argue that it isn’t all that important. They maintain that the mandatory editing and rewriting processes render the ability of the original author to write an engaging piece relatively meaningless. The work is going to be re-written no matter how good or bad it was in the first place.

However, that perspective overlooks a few important consideration.

First, not all PLR projects require substantial rewriting. In some cases (think ebooks for sale and autoresponders) the primary justification for rewriting—uniqueness in the eyes of search engines—is a non-factor. In these situations, you’d definitely prefer well-written material.

Second, the process of editing is much easier when the source material is cogent, well-organized and communicative. It’s tough to rewrite rambling, nonsensical material. A good article, on the other hand, can be rewritten quite quickly.

Does every shred of PLR content need to be worthy of a Nobel Prize for Literature? No, not at all. However, discounting the value of good writing in the PLR field is unwise. It does matter and, in some cases, it can matter a great deal.

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Using PLR To Start A Home Study Course

Lily had always loved the different kinds of jars that filled up her kitchen. Reluctant to throw them out, she would reuse them for all sorts of things. To store knick-knacks, snacks for kids, even her spare coins! Lily slowly got the idea of using these jars as gift containers. She would fill up the jar with different kinds of nuts for the nut-lovers, flavored tea packets for tea lovers, coffee beans for the coffee lover – the list went on. She would then wrap it up beautifully with satin ribbons and top it with a hand-made card. Not before long, Lily’s gifts became the talk of the town. In fact, everyone told her that they were willing to learn how to make such beautiful gift jars from her if she was willing to teach them.

As a stay-at-home mom of two, Lily had everything but time on her hand. She wished she could start some kind of home study course in which she could teach various ways of making gifts at home. In fact, Lily always wanted to try something that would let her earn some additional income from home. This, she thought, would have been perfect. But for the life of her, she could not think of how she was going to start a professional looking home study course when she hardly had time to sit and write anything down. That was when Lily discovered the magic of PLR products.

As Lily was browsing the Internet one day, she saw a beautifully written ebook on gifts and gift making which had an entire section on using jars as gifts. It also mentioned that the ebook was a PLR product and was available for a small price. Lily could not believer her eyes. She read up all about what PLR products were, how she could modify them to any extent, how she could sell them as her own products and pocket all the profits.

Lily immediately took the following steps:

· She gathered as much PLR material on gifts, gift selection and gift making as she could. These were in the form of ebooks, articles and videos.

· Lily carefully went through all the material checking them for errors, polishing up various sections till she had all the content for her study course ready.

· She now supplemented this with a companion checklist to be used while making various gifts and also an easy to refer list of 101 gift ideas.

· Lily also carefully edited all the PLR videos, branded them with her own name and put them all on a CD that would accompany her home study course material.

· She also opened a website where she made all this material available for a nominal price.

Today, Lily supplements the PLR content in her home study course with her own writings when time permits. She has her own videos, taken while preparing different kinds of gift jars. But even now, when Lily is pressed for time and it is time to update some of her course content, she turns to PLR content.

Using PLR For Affiliate Marketing

One of the most popular approaches in Internet marketing is that of affiliate marketing. Many Internet start-ups like the idea of affiliate marketing since it gives them an entry point in the huge Internet business world without the actual need to develop their own product or service. All they need to invest in is a website or a blog and they can immediately start selling various products and services. For the business that is actually developing these products and services too, this is a cost-saving exercise, since they do not need a full-fledged sales team on their staff. They can just pay on a commission basis for sales that actually happen and all the marketing is taken care of by their affiliates.

However, if you plan on just designing a website or blog with some links added and then expect the sales to just happen, you are sadly mistaken. You will need to put in some effort in promoting and marketing these products. This is where PLR products will come in handy. You can make very effective use of PLR content in all your marketing efforts.

We will mention a few ways in which your affiliate marketing campaign can benefit from using PLR content. Hopefully these should be sufficient to get you started:

1. One of the best ways of using PLR content is to choose articles that are relevant to the affiliate products. Mention how the products can be used to overcome many common challenges. At relevant places in the article, you could include a link to the affiliate website, directly to the products you are marketing or to a personal landing page on your website from where you can direct them further.

2. You can enhance your personal landing pages with more PLR content. By providing valuable information to visitors and prospective customers as they come to your site, you are establishing your own credibility as an expert in this subject.

3. PLR material can provide great content to produce content rich Web 2.0 features such as Hubpages or Squidoo lenses.

4. Collect a few articles together and bring it out as a report. You could add some latest data or statistics to give it more credibility. Now throughout the report, mention your affiliate products where ever possible. Provide this report as a free giveaway to all those visitors who are willing to sign up to your mailing list. Though this may take a little more time, your customers are bound to appreciate a truly informative report. In fact, this is another way of establishing yourself as an expert in your field.

Many affiliate marketers are afraid of using PLR content in their marketing efforts as they are not aware of the various ways a limited amount of material can be modified and used to produce profitable results. The ones we have mentioned above are just a few of them – use your own creativity and you will find that you can come up with more ways of using PLR content in affiliate marketing.

Using PLR For Membership Sites

Along with the products that you sell through your website, your business could make additional income by making some content available exclusively to members. For example, suppose you manage to sign up 200 members paying just $20 a month for information on your site, you will already be earning $4000 over and above what you make from sale of products. Of course, the catch is that you need to be able to provide fresh content, updated on a regular basis to your members because otherwise they will feel cheated and an unhappy customer is bad for business.

You can build a membership site around a carefully selected number of extremely good quality private label rights articles, ebooks and videos. You can modify these and post them on a regular basis to the ‘members only’ area so that only members can view them or download them as they wish. Here are a few different ways in which you can use PLR content for your membership sites.

· For members willing to pay more, you could make additional or more technical material available. You could also include tutorials and how-to guides.

· You could offer a free report or ebook the first time a member signs up for the site.

· You could also offer a small selection of the content for those prospects that actually make a purchase.

· You could make money in the ‘members only’ area by placing related ads, offering SEO products and even related memberships.

· Once members sign up for your site, you could send them additional emails informing them of new products on your website or those of your affiliate.

· You could also include video tutorials on a regular basis in the member area. PLR video tutorials can be easily edited and branded with your company name and website. Many members will appreciate these video tutorials.

· PLR ebooks in the manner of ‘how-to’ guides also prove very popular. You should modify these guides to reflect the products that you are selling.

Another point that you need to bear in mind is that you must never compromise on the quality of the content that you are going to provide. If your budget is limited, then you may be better off providing a one-time offer for all your members to download the content for a reasonable price. You can also have giveaway reports or ebooks that you could make available only to members. Make sure that these carry your company logo and your website address.

If you are concerned about the quality of the material, another alternative is to make the membership absolutely free. You can make money through affiliate links placed in the member area. Include content that is relevant to the affiliate products as well and make suitable recommendations.

As you can see, there are many benefits to running a membership site. Apart from the fact that this can be used to generate additional income for your business, it can also be used to great effect to create brand awareness and brand loyalty.